Last updated: June 2026 | Applies to all ab33 members and platform visitors
This Privacy Policy explains how ab33 collects, uses, stores, discloses, and protects your personal data when you use the ab33 platform at ab33.one. By registering an account or using the platform, you acknowledge that you have read and understood this Privacy Policy.
This Privacy Policy applies to all personal data collected and processed by ab33 in connection with your use of the ab33 platform, including the website at ab33.one, any associated subdomains, and all products and services made available thereon, including live casino, sports betting, slots, Lucky Bingo, and virtual sports.
This policy applies to all registered Members of ab33 and to unregistered visitors who access the Platform. It should be read in conjunction with the ab33 Terms & Conditions. In the event of any conflict between this Privacy Policy and the Terms & Conditions with respect to data privacy matters, this Privacy Policy prevails.
ab33 acts as the data controller with respect to the personal data of its Members and Platform visitors. As data controller, ab33 determines the purposes for which personal data is processed and the means by which that processing is carried out. ab33 operates under an international gaming authority licence, which imposes ongoing obligations with respect to the handling of Member personal data, including identity verification, anti-money laundering (AML) compliance, and responsible gaming monitoring.
ab33 collects the following categories of personal data:
ab33 collects personal data through the following means:
ab33 processes your personal data for the following purposes and on the following legal bases:
ab33 does not sell your personal data to third parties. We may disclose your personal data to the following categories of recipients:
All third parties who receive your personal data are required to handle it in accordance with applicable data protection standards and are prohibited from using it for purposes other than those for which it was disclosed.
ab33 operates internationally and your personal data may be stored or processed on servers located outside of Malaysia. Where personal data is transferred outside Malaysia, ab33 ensures that appropriate safeguards are in place, including contractual protections equivalent to applicable data protection standards. By using the Platform, you acknowledge and consent to such transfers where necessary for the delivery of the Platform's services.
ab33 retains your personal data for as long as is necessary for the purposes for which it was collected, subject to the following retention principles:
Upon expiry of the applicable retention period, personal data is securely deleted or anonymised.
ab33 implements appropriate technical and organisational security measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. These measures include:
Notwithstanding the above, no security system is impenetrable. ab33 cannot guarantee the absolute security of your personal data and is not liable for security breaches that result from factors outside its reasonable control. You are responsible for maintaining the security of your account credentials.
ab33 uses cookies and similar tracking technologies on the Platform for the following purposes:
You may configure your browser to refuse non-essential cookies. Disabling essential cookies will affect your ability to use the Platform. ab33 does not use third-party advertising or behavioural targeting cookies.
Subject to applicable data protection law and the limitations imposed by our licensing obligations, you have the following rights with respect to your personal data held by ab33:
To exercise any of the above rights, please contact ab33 via live chat or by emailing [email protected]. ab33 will respond to data rights requests within 30 days. We may require identity verification before processing a data rights request.
The ab33 Platform may contain links to third-party services or integrate with third-party game providers. This Privacy Policy does not apply to third-party websites or services. ab33 is not responsible for the privacy practices of third-party providers. You should review the privacy policies of any third-party services you access in connection with your use of the Platform.
ab33 may update this Privacy Policy from time to time to reflect changes in our data processing practices, legal obligations, or platform functionality. Where material changes are made, ab33 will notify Members via the contact details held on their account or via a notice published on the Platform. The effective date of the current version of this Privacy Policy is stated at the top of this page. Continued use of the Platform after the effective date of an updated Privacy Policy constitutes acceptance of the updated terms.
For any questions, concerns, or requests relating to this Privacy Policy or the processing of your personal data by ab33, please contact us:
If you are not satisfied with ab33's response to a privacy complaint, you may refer the matter to the dispute resolution body of ab33's licensing authority or to the relevant data protection authority in your jurisdiction.
Last updated: June 2026
Six pillars of the ab33 approach to data privacy and member protection.
Every connection to ab33.one is protected by TLS encryption. Your login credentials, personal details, and financial data are encrypted in transit at all times. The padlock in your browser confirms your connection is secure.
Identity verification at ab33 is conducted in compliance with our international gaming authority licence requirements. KYC documents are stored securely with access restricted to authorised compliance personnel only.
ab33 does not sell, rent, or trade your personal data to third-party marketers. Data shared with third parties is limited to what is necessary for payment processing, identity verification, and regulatory compliance.
You can request access to your data, ask for corrections, or request deletion of non-mandatory records. Marketing preferences are fully configurable from your account settings. Data rights requests are handled within 30 days.
ab33 uses only essential, functional, and anonymised analytics cookies. No third-party behavioural advertising or cross-site tracking cookies are deployed on the Platform. You can disable non-essential cookies via your browser.
ab33 does not keep your data indefinitely. Retention periods are defined by regulatory obligation and business necessity. Upon expiry, personal data is securely deleted or anonymised — not archived indefinitely.
If you have questions about how ab33 handles your personal data, want to exercise your data rights, or need help with your account, our 24/7 support team is available via live chat from within your logged-in account.
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